Advanced seo  is the acronym for Search Engine Optimization, which involves making webpages more attractive to search engines as a means to boost traffic. While search engines use a variety of factors to rank websites and pages, in terms of SEO writing, it is focused on creating content using specific, targeted words or phrases, called keywords or keyword phrases, to help search engines find and rank the webpage.

The challenge of SEO writing is to balance the content to help search engines rank it, while also remaining interesting and appealing to the reader.