• Speed: loading time of content and page elements;
• Page size: data consumption on limited Internet plans;
• Fidelity: similarity to the desktop version in terms of features and content;
• UX (User Experience): viewing, navigation, agility, and others;  

How can I do SEO for mobile website?

• Page load time.blocking JavaScript, CSS, or pictures.
  • Website mobile optimization.
  • Contribute to improving meta descriptions and titles.
  • Use structured data defined by Schema.org
  • .Strengthen a local search strategy.
  • Establishing a mobile site.
  • Innovative web design.   

   

  9 Strategies for Mobile SEO

  Having started with Google's Mobile Usability Test can help you get the most out of your mobile SEO technique. This useful little tool, that may be found in Google's Search Console, will assist you in determining whether your website has any outstanding issues with mobile usability. Before continuing, see if Google's Mobile-Friendly Mechanism works if you already have a mobile site version of some aspect of the world set up.

  You can actually implement the following 9 Mobile SEO strategies on your mobile website:

  1. ​Adaptive Design
  2. Avoid Separating Mobile and Desktop URLs
  3. No Embarrassing Pop-Ups
  4. Keep Content Visible on Mobile Version
  5. Make sure your pages can be indexed
  6. Use HTML5 instead of Flash for video.
  7. Improve Page Speed
  8. Avoid from blocking JavaScript, CSS, and images
  9. Give priority to local search

  ADAPTIVE  DESIGN-

  To help ensure your user experience isn't suffering, make sure to test your site well across variety of devices. Make sure your website is optimised and responsive for all the major brands' specifications because there are many various screen sizes available today. This involves having all site resources loaded, providing navigation, and not concealing content. The last thing you would like is to unnecessarily drive away purchasers with poor gadget design. What makes a responsive website so important for mobile SEO?
  eliminating nagging SEO issue
  Super user-friendlyOne URL for all content, sharing, and linkingThe absence of redirects, which slow down your website overall

  Avoid Separating Mobile and Desktop URLs-Most companies used to come with a desktop version and an additional "M" version for mobile devices. Now, maintaining distinct tags and URLs for every piece of content is a huge hassle in addition to being poor for SEO. Google increasingly prioritises mobile search, so having a single URL for all devices and a multimedia, product pages is the only alternative available.

  No Embarrassing Pop-Ups-

  No one likes pop-ups, not even Google, let's face it. Unfortunately, pop-ups on handheld phones are even worse because they can completely fill the screen and are incredibly hard to dismiss. They are aggravating, unpleasant, and will end up causing your bounce rate to increase immediately. As the average conversion rate for the best-performing pop-ups is an outstanding 92%, there are a few tips to use them effectively if you must include them in your mobile content strategy. Avoid pop-ups and interstitial promotional materials such as:

  Pop-ups which somehow cover up contentPop-ups that purchasers must acknowledge in order to access your content.completely inaccurate page design features that like that who click them accidentally somewhere where

  Keep Content Visible on Mobile Version-Forget about the 'Read More' buttons that provide more text. Content that is hidden from visitors and employees may not be registered or crawled by Google. In the past, material was hidden to speed up pages or significantly improve the mobile user experience. These days, this technique is just too detrimental to your SEO. Remember that Google views the mobile web version of your website as the version; therefore, if information is hidden, it cannot be crawled and will not be indexed for mobile devices. Make sure there are no hidden components by trying to equate your mobile and desktop versions

  Make sure your pages can be indexed.-How can Google ultimately decide whether your site is mobile-friendly if it can't crawl your complete page and all of its content? Additionally, you undoubtedly want Google to be aware that your website is mobile-friendly! Check your Google Search Console to see if you're negligently hurting your SEO by filtering information in an attempt to see whether you're actually stopping it from being crawled.

  Use HTML5 instead of Flash for video.-Because not everybody has Flash implemented on their phone, animations simply doesn't work and the user experience will be even worse than if they weren't there at all. Additionally, this is a smart SEO action overall as more web browsers surrender Flash. Use HTML5 instead if you wanted to embed animations and/or multimedia

  Improve Page Speed.-Hardware and communications limitations specific to mobile devices exist. Your site may load much more slowly on a mobile device that it would on a desktop, depending on the processing capability of the device. Mobile devices can also experience poor load times when connected to the internet, especially when they're on the road. Try to reduce the number of redirects, optimise your images, and minify your code to increase speed. If you want to really understand this, try using Google's Page Speed Tool.

  Avoid from blocking JavaScript, CSS, and images-When these elements first became available, some mobile devices couldn't support all of them, thus webmasters of mobile sites either restricted all three or one of them. However, the Smartphone has changed that for the most part. The goal of GoogleBot is to be able to see and classify stuff just like users do. Don't hide it, then. These elements are necessary for aiding Google in determining whether business website is mobile-responsive or uses an acceptable solution mobile solution.