What is an SEO Audit?

A SEO review is a way toward investigating how well your web presence identifies with best practices - it is the initial step to making a usage plan that will have quantifiable outcomes. 

The motivation behind the review is to recognize whatever a number of primary issues influencing natural pursuit execution as could be expected under the circumstances. The SEO review will uncover: 

Specialized SEO issues 

Site structure issues 

On-page SEO issues 

Potential off-site issues 

Client experience issue

Content holes and openings

What an SEO Audit Should Be:

An audit needs to be thorough first and foremost. It ought to discuss both the structural and content factors affecting your SEO visibility. It ought to provide you a "big picture" perspective of the situation as it stands right now. Any gaps could lead to recommendations that are unneeded or inappropriate.  You should make your audit simple to grasp. You should be able to make the connection as a business owner between SEO concerns and your online ambitions, objectives, or earnings. Any and all recommendations should be made with a clear link to your main business goals.

Your SEO audit recommendations should, at the very least, be implementable. There should be a clear path to completion, with each recommendation prioritised in regard to its predicted impact and level of effort. Any SEO audit's output should clearly communicate a simple roadmap.

What Is Analyzed in an SEO Audit:

SEO audits may differ slightly, but they should all examine the "table stakes" of technical SEO, including sitemaps, server issues, and metadata. An audit should address accessibility, indexation, and optimization at a high level.

1)  Technical Audit

• Indexation analysis
• Status Codes
• Redirects
• Page Speed
• URL Structure
• Robots.txt
• XML Sitemap
• Canonical Tags
• Duplication
• Crawlability
• Legacy Domain Issues
• Off-page Analysis
• Mobile SEO analysis
• International SEO analysis

2)  On-Page Audit

• Site Content Structure
• Keyword Research
• Page Copy Theme Analysis
• Keyword Use
• Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
• Schema
• User Experience
• Images & Video
• Internal Linking & HTML Sitemap
• Server Log Audit
• Crawl Budget Analysis
• User Agent Analysis 

The data gathered during the auditing process enables our team to provide precise, useful advice for your unique website and circumstance.

Why It’s Important to Audit Your Website on a Regular Basis:

The "centre" of your online brand is your website, so it's crucial to regularly examine it to make sure everything is in working condition. It's also crucial to keep in mind that your website is a dynamic digital asset that rarely remains static for extended periods of time. Content is constantly being added to and/or removed from your website. Audits must to take place frequently because of this. We advise conducting a minimum yearly assessment of websites. This enables your teams to address important problems as they arise.

After your audit, you should focus on other aspects of SEO to maintain your competitiveness. After all, SEO success doesn't end with the technical base. If the success of your company depends on people visiting a physical location, it is critical to monitor the SEO activities of your competitors, stay abreast of the most recent search engine best practices, and adhere to local SEO best practices. These are all crucial components of an effective SEO strategy and ought to follow your audit and continuing SEO upkeep.