As per SEO Tribunal, 93% of online encounters start on a web crawler, which is the reason most site proprietors, regardless of whether it's a blogger, business, or internet business webpage, need to be seen on web indexes. They do that through the cycle of website improvement, and huge numbers of them employ authors with explicit information on SEO.
SEO is the acronym for Search Engine Optimization, which involves making webpages more attractive to search engines as a means to boost traffic. While search engines use a variety of factors to rank websites and pages, in terms of SEO writing, it is focused on creating content using specific, targeted words or phrases, called keywords or keyword phrases, to help search engines find and rank the webpage.
The challenge of SEO writing is to balance the content to help search engines rank it, while also remaining interesting and appealing to the reader.
The first step to becoming an SEO content writer is to understand search engine optimization. For written content, it starts with finding a keyword or phrase to build the content around. Often, your client will give this to you.
When you have a topic keyword or phrase, you need to research it. Here's how:
Enter your keyword or phrase into a keyword tool, such as Google's Keyword Tool or SEO Book Keyword Tool.
Look at the number of searches done for that keyword or phrase over the last month. While you want a lot of searches on that word, the number of searches isn't your only consideration.
How much competition is there for that keyword or phrase? If there's a lot of searches but also high competition, you may find it hard to rank for that keyword in the search engine. Sometimes it's better to pick a different keyword with fewer searches, but also, less competition.
What other keywords are there? The tools are a big help in identifying keywords that might be better, or variations of the keyword to use in the article to avoid using a single keyword too much and having the search engine penalize for keyword stuffing.