Shopify SEO Guide:  How to increase organic traffic to your store

Search engine optimization tips to completely streamline your Shopify site for higher rankings and more deals. Improving your Shopify store for Google, Bing and other web indexes is basic for helping potential clients find your webpage. Huge numbers of the principles of website streamlining (SEO) depend on furnishing clients with a positive encounter. The simpler it is to find and utilize your Shopify store, the almost certain individuals are to shop with you. 

The basics canvassed in our SEO manage additionally apply to Shopify SEO, however there are a few stunts engaged with getting a Shopify site completely advanced for search. There are additionally subtleties and different variables to be aware of while assessing the stage's SEO abilities.  In this guide, we address the SEO basics and specialized contemplations to improve your Shopify store's inquiry rankings to expand traffic and deals.

What is Shopify SEO?

 Shopify SEO is a collection of SEO modifications specific to the Shopify platform. While Shopify stores include a blog and the ability to redirect, these features can potentially lead to SEO problems like duplicate content. Search engine optimization, or SEO, is the process of improving a website's technical setup, content relevance, and link popularity so that its pages are more accessible, relevant to user search queries, and popular with users in general. As a result, SEO helps search engines rank these pages higher.

Some of the most common Shopify SEO recommendations are:

Remove duplicate URLs from internal linking architecture

Remove duplicate paginated URLs

Create blog content for keywords with informational intent

Add “Product,” “Article,” & “BreadcrumbList” structured data

Determine how to handle product variant pages

Compress images using crush.pics

Remove unnecessary Shopify apps

Duplicated content.
Duplicate content is by far Shopify's biggest priority issue when it comes to SEO. When two different URLs have the same or similar material, this is known as duplicate content. Search engines may have trouble figuring out which of the two pages should be the canonical version as a result, which causes problems. Additionally, link signals are frequently divided throughout the pages.

Shopify has a history of producing duplicate content in a variety of ways, including:

1. Dupicated product pages

2. Pagination duplicates collections pages

Duplicate product pages.

Within their product pages, Shopify causes this problem. Shopify stores by default permit two distinct URL paths for their /products/ pages to render at:

/products/ is the canonical URL.

path to a non-canonical URL: /collections/.*/products/

Shopify takes this into account by ensuring that all /collections/.*/products/ pages contain a canonical tag to the related /products/ page. Keep in mind that the URL in the address is different from the one in the "canonical" field:

While this undoubtedly aids Google in combining redundant content, the internal linking structure raises more serious concerns. Shopify will automatically link to all of your product pages' non-canonical versions.