In the event that you have a site or blog for your business, chances are you've heard a touch of something about website improvement, or SEO. What's more, you additionally may have heard that utilizing video can be useful for SEO, helping you rank higher in indexed lists.

What is video search engine optimization?

First of all, we'll investigate what video website improvement is. To lay it out plainly, it's the act of utilizing video to seem higher in query items and drive more traffic to your site. Utilizing appropriately enhanced video, you can show up nearer to the head of the indexed lists when somebody looks for terms identified with your business or industry. This applies both to questions in web indexes like Google, yet in addition in video web crawlers like YouTube. We'll jump into both of those in this article.

Video improves your site's SEO by improving your position on the SERP, Search Engine Results page. Here are the manners in which that video can help improve your pursuit positioning and drive your site pages to the head of the SERP. 

GOOGLE LOVES RICH CONTENT WITH A MIX OF TEXT, PHOTOS, AND VIDEOS 

At the point when your substance is a blend of text, photographs, and recordings, it signs to Google that the page contains rich media applicable to the hunt demand. Besides, as customer video utilization keeps on rising, web crawlers will probably build the positioning variable of video on your presentation pages. So having video on your site to support page rank is getting progressively significant. 

VIDEO INCREASES DWELL TIMES and lower BOUNCE RATE 

At the point when individuals stop to watch a video on your page, it increments abide times. Individuals invest more energy in the page, which signs to Google that the substance is pertinent and fascinating. Moreover, pages with recordings have appeared to have higher change rates. This implies watchers will be bound to navigate to buy or look at more substance. This helps bring down the ricochet rate on pages, which additionally works in support of yourself in the SERP.